Heidelberg Printing Machines AG
Wikipedia describes the company as a world-leading manufacturer of sheet-fed offset printing machines and comprehensive solutions for the print media industry. During my active time, according to the 2000/2001 annual report, sales amounted to just over 5 billion euros and the number of employees was 24,905. Below I present four topics that describe my work at Heidelberg.
Official company website:
www.heidelberg.com
My commitment:
Employed
Integrated Marketing
Best in class marketing was and is a clear goal at Heidelberg. As a solutions provider with an outstanding corporate brand, the industry leader has opened up new horizons in the print media industry.
Read here what contribution I was able to make.
Crisis management
At the beginning of the millennium, the
Mechanical engineers are doing well. Read more.
Turnaround-Management
Find out how we managed to return to the black after five years of crisis.
Brand strategy
With Prinect, Heidelberg has succeeded in connecting everything. Read how important this was and is.
Responsible:
